It all started with my grandfather and I making marinated sun-dried tomatoes in his basement in New York when I was just a kid. It was an age-old recipe handed down through my family’s generations. As I got older, I dreamed of jarring and selling the tomatoes because they were like nothing anyone had ever tasted. I knew this recipe was something special.
When I started working at the Cheese Store of Beverly Hills in 2001, I immediately seized the opportunity of making the tomatoes on my own, in hopes of being able to sell them at the shop. They were an immediate hit with customers and soon after, I was known as "The Tomato Guy.” From there, my product line grew, adding Parmigiano Reggiano Stuffed Peppers, pestos, tapenades, sauces, lasagna, eggplant parmigiana, and of course, fresh pasta.
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